Client: Helaine Shpritz Chiropractic
Local cosmetics and lifestyle beauty brand "for the modern woman on-the-go." In addition to her line of affordable luxury cosmetic products, Christina Choi offers make up artistry services including make up for weddings and big events, photo shoots, make up tutorials in-person and online for individuals or groups.
Opportunity
I approached Christina about updating her visual assets. In learning more about her business and story, I had looked at her website and social media channels and saw the need to refresh and bolster her content. She had more photos of glamorous models wearing her make up than images glamorizing her actual product. The product images she had were mostly functional - clean product shots to sell her make up online - but not necessarily to sell her brand. Christina agreed. She shared that she had been wanting to refresh her visual assets for her marketing, specifically:
a new website, which she was in the process of developing
social media content to cycle in with photos that she, her interns, or clients would take and share - very authentic but not always the highest quality images
collateral for her event promotions and product sales
Collaboration
In our initial creative meeting, we discussed more about what her brand look and feel was and which products she wanted to photograph. Being a solopreneur, she had a limited budget to work with so it was going to be me and her styling the products and shots, and were focused on a select number of items. We set a date for the shoot at her studio and stayed in touch about inspiration and preparing for the shoot.
Brand Value
Christina has new visual assets of her cosmetics that better represent her brand personality: clean, modern, light and bright with graphic shadow play.
Christina uses these images on all her marketing platforms: website, Instagram, pdf flyers for events, and even as fun stickers when fulfilling her customers' online orders.
“I love working with Jung. I wanted new images for social media and website re-launch. Jung did not disappoint. We had a pre-production meeting where she listened to all my needs and was curious about my vision, inspiration, and aesthetic. What I loved about her process is that she LISTENED! She really heard and understood my brand and style and then infused her technical and creative expertise. The photo shoot was a true collaboration. She brought the PERFECT props for the shoot and created STELLAR images that I love. I feature her images of my cosmetics on my website and use them frequently for social media and marketing campaigns. She’s detail-oriented, attentive, and creative. I look forward to working with her in the future!”